Friday 11 October 2013

How to Use Google Disavow Tool ?


What is Google Disavow?

The disavow links tool launched in October 2012. Its purpose is simple: If there are some unnatural links in your link profile, Google Disavow can help you clean them up. The tool lets you submit a list of those sites from bad neighborhoods for Google’s consideration. Disavow will not remove the links, but it lets Google know you’d like to ignore them when it comes to your search rankings. But know this: the tool is not a cure all, and you should proceed with caution if you plan to use it as the primary means of cleaning up your link profile.

What To Do Before You Resort to Disavow

1. Gather Your Links:

You can use any source you want, but Google recommends downloading your Latest Links report directly from Webmaster Tools.  

i.  Login to your Google Webmaster account
ii. Choose the website you'd like to download the link profile of


iii. Under the "Who Links Most" section, click the more

 
iv.  Now there are two options you can choose
• "Download this table" – which downloads ALL your links
• "Download Latest Links" – which downloads all recent links


2. Analyze the link data:

As this tool enables in your webmaster tool account so you can easily analyze the back links through link audit summary.

3. Find the Bad Links:

You can do this two ways, with either automatic tools or manual analysis. Realistically, you should use both. Best Manual Analysis Resource:

Examples of Bad Link:

Here are some examples where inorganic links may appear:

Automated link exchanges
Low quality article and directory submissions
Artificial blog networks
Paid links
Fake Profiles
Blog Comment Spam
Widgetbait Tactics
Footer Link Spam
Artificial Blogrolls

The above examples typically exhibit characteristics of manipulative anchor text.

4. Formatting Counts:

Google rejects many disavow files because of bad formatting, but webmasters usually never know. Guidelines state the file type should be .txt only and “must be encoded UTF-8 or 7-bit ASCII.”

 

5. Visit the Google Disavow Link page and choose the website you'd like to disavow links from

  
6. Read Google's little warning message and click "Disavow Links"


7. Select the .txt file of the links you'd like cleared and upload

And you're done!
Now in the future if you want to make edits, Google keeps this .txt file available for download. You can download the file, add another link to ignore and then re-upload the .txt file for Google to process. 

Sunday 6 October 2013

Google Penguin 2.1 Update Live on 4th October 2013

A new Penguin update from Google has been confirmed.  Known as Penguin 5 to most in the search community, or Penguin 2.1 according to Google.  Google’s head of search engine spam, Matt Cutts, confirmed this update via a tweet which read:

Google Penguin 2.1 Now Live, penguin 2.1 update Oct 4, 2013 rolled out
  
Matt Cutts Tweet on Penguin 2.1


Check out the Tweet of Matt Cutts, Google’s Webspam Team Head regarding the launch of Penguin 2.1 update and the percentage of queries it affects.


Penguin 2.1 launching today. Affects ~1% of searches to a noticeable degree. More info on Penguin:


Previous Updates

Here are all the confirmed releases of Penguin to date:

  • Penguin 1 – On April 24th, 2012 the reign of the Penguin began, and impacted about 3.1% of all searches made through Google.
  • Penguin 2 – On May 26th, 2012 there was a second update which was far smaller, only affecting .1% of all queries.
  • Penguin 3 – October 5th, 2012 another update came out, this one only affecting .3% of searches.
  • Penguin 4 – (known by Google as Penguin 2.0) came out on May 22, 2013.  This was another significant update, affecting 2.3% of searches.
  • Penguin 5 – (known by Google as Penguin 2.1) was confirmed on October 4th, 2013 and is affecting 1% of searches made.

Now Google again come up with a new updated version of Penguin and has been rolled out already, so you all must be wondering how much this Google penguin update 2.1 is going to effect your website SEO?

Tips to recover from penguin 5

If you were penalized by this Penguin Update, you'll probably know when you go to the notable lower with targeted traffic that commences today as well as tomorrow. To recover your website, you will need do such things as disavow bad hyperlinks. Processing any reconsideration request doesn't help, because this is automated process. Until unless you don't remove bad links, you don't recover your website.

If your website previously penalized by Penguin and you have taken actions hopefully meant to correct that, today and tomorrow you can see the changes in your ranking. If you view a vast improvement with targeted traffic, that's an indicated that you've runway Penguin.